Callum has been thrown out of a wedding ceremony and taken across the road to a special studio set. The groom (a rival of his who is now marrying his ex-girlfriend) wants him to look ridiculous at the wedding so has arranged for him to be gunged, a symbolic gesture of his victory and his dominance. A confused Callum thinks he must pull a cord to open the door. The video contains only Callum responding to off-screen instructions. He is gunged 4 separate times, the first in the full suit, then after removing his jacket, then again with a white extra thick gunge and then puts his messy suit jacket back on for a final gunging.